🎯 Learning Smarter Digital Marketing Strategies Through Games

How do you teach marketing teams to think strategically instead of just following trends?
Vince Tay, a Digital Marketing Strategist and HRD Corp Accredited Trainer, believes the best way is to let them experience it.

In his recent corporate training, Vince designed a series of interactive marketing games that challenged participants to plan, budget, and decide like real strategists. Each team had to balance online and offline marketing choices, analyse limited data, and compete to achieve the best campaign results.

Through these activities, participants quickly realised that marketing isn’t just about creativity—it’s about data, timing, and strategy. The hands-on approach helped them understand how small decisions can lead to big impacts when backed by clear insights.

💬 “When people play, they learn faster—and they remember longer,” Vince shared.

By combining fun, teamwork, and real-world marketing logic, Vince helps companies build teams that think smarter and execute better in today’s fast-changing digital world.